Allegro Fees 2026 — What You’ll Really Pay to Sell

The commission percentage in your category is only the beginning. The real cost of selling on Allegro in 2026 is several overlapping fees — from a commission charged on the delivery cost too, through the Smart! surcharge changed on March 2, 2026, to Allegro Ads and promoted listings. We break down every item and calculate the net margin on a concrete example with a table.

What the real cost of selling on Allegro is made of

Many sellers look at just one number — the commission percentage for their category — and calculate profit on that basis. It’s a mistake that can eat up several, or even a dozen-plus, percent of your margin. The real cost of selling on Allegro in 2026 consists of at least five separate items, and each one follows its own rules.

• Sales commission — a percentage of the transaction value, depending on the category.
• Shipping surcharge in the Smart! program — your share of the cost of “free” delivery for the buyer.
• Allegro Ads — advertising in search results and on listing pages.
• Promoted listings and promotional packages — extra visibility for your offer.
• Subscriptions and sales packages — a fixed cost of a business account, depending on scale.

On top of that come costs that Allegro doesn’t decide, but which affect the bottom line: buying the goods, packaging, handling returns and — if you’re an active VAT payer — tax. In this guide we’ll break down every item into its components, and at the end we’ll calculate the real net margin on a concrete example.

All rates in this article are approximate and may have changed — before every calculation, check the current values in Allegro’s official price list for your category.

The sales commission — and its biggest trap

The sales commission is the basic cost on Allegro. In 2026 it ranges roughly from about 1% to 17% net of the transaction value, depending on the category. The lowest rates apply to, among others, over-the-counter medicines (about 1%), and the highest to the “Other” category (about 17%). Electronics and laptops are usually a few percent, cosmetics and perfumes around 8%, furniture and home furnishings around 9%.

A key point: the rates are quoted net. Allegro adds 23% VAT to the commission amount, so the real charge to your account is higher than the percentage in the price list alone. An 8% net commission on a 150 zł sale is not 12 zł, but about 14.76 zł gross.

Example commission rates in selected categories

The values below are approximate and serve only to illustrate the scale of the differences — before pricing, check the current percentage for the exact category in Allegro’s price list.

The trap: the commission is also charged on the shipping cost

This is the most commonly overlooked detail. The commission is calculated on the entire transaction value, including the amount the buyer paid for delivery. So if you offer paid shipping (outside Smart!), you’ll pay commission not only on the product price, but also on the added shipping costs.

Example: you sell a product for 149 zł and add 12 zł for the courier. The commission is charged on 161 zł, not on 149 zł. At an 8% rate, that’s a difference of about 1.18 zł gross per parcel — seemingly trivial, but with 500 parcels a month it adds up to nearly 600 zł a year handed over solely on shipping costs.

As of March 2, 2026, Allegro additionally introduced maximum commission amounts in selected categories — once a product exceeds a certain value, the commission stops growing. This mainly applies to expensive categories (e.g., professional equipment, some home appliances), where cap amounts have been set. If you sell expensive products, check whether your category is covered by such a cap — it can genuinely lower the cost.

Smart! and the shipping surcharge — changes from March 2, 2026

The Smart! program is practically a standard today — buyers expect free delivery, and offers outside Smart! perform worse in the results. The price of that visibility is the shipping surcharge, which the seller covers. As of March 2, 2026, the entire model for calculating it changed.

The most important changes:

• A new free-delivery threshold for the buyer — unified to 49.90 zł with a single seller (previously 45 zł to a parcel locker and 65 zł by courier).
• The surcharge depends on the order value, not the weight — the more expensive the order, the higher your share of the shipping cost.

Approximate seller surcharges for delivery to parcel lockers under Allegro Delivery (after the changes), by order value:

• order 30–44.99 zł: approx. 0.99 zł
• 45–64.99 zł: approx. 1.99 zł (previously approx. 1.89 zł)
• 65–99.99 zł: approx. 3.69 zł (previously approx. 3.59 zł)
• 100–149.99 zł: approx. 6.19 zł (previously approx. 5.89 zł)
• 150 zł and above: approx. 7.99 zł (previously approx. 7.79 zł)

These are the rates for parcel lockers in the Allegro Delivery network. For shipments outside Allegro Delivery (e.g., InPost, Pocztex) and for courier delivery, the surcharges are higher — roughly from about 1.59 zł up to a dozen-plus złoty on more expensive orders. Cash on delivery adds about 4.99 zł, but the buyer covers that cost.

The practical takeaway: the more expensive the cart, the more you pay toward “free” delivery. On orders above 150 zł, your share grows to several — or a dozen-plus — złoty per parcel, which on low-margin products can upend the math. On the other hand, the lower, unified 49.90 zł threshold makes it easier for buyers to reach free delivery — and that’s a chance for a higher cart value.

Allegro Ads — the minimum you’ll pay for advertising

Without advertising, it’s hard to break through in the results today, especially in competitive categories. Allegro Ads works mainly on a CPC (cost-per-click) model.

• Minimum cost per click — roughly from about 0.30 zł, depending on the category (in fashion, electronics or beauty it can be higher, on the order of 0.45–0.55 zł).
• Minimum daily budget — roughly from about 3 zł for ads within Allegro alone, and about 15–20 zł if you enable an external network (e.g., Google).

As of February 16, 2026, Allegro raised the minimum rates for ads displayed in the search-results list. In practice, this means getting to the top of the list on a popular phrase costs more than a year earlier. The key metric isn’t the cost per click itself, but ACoS — the share of advertising spend in the revenue it generates. If the advertising eats up more than your margin after the other fees, you’re losing money on every sale.

A simple test: suppose that on average you need 10 clicks at 0.40 zł each to sell one unit. That’s 4 zł of advertising cost per sale — and that’s exactly the amount worth entering into your margin calculation as an averaged expense. If, after commission and shipping, the product has only a few złoty of profit, a campaign on a popular, expensive phrase can swallow it entirely. So advertise above all the offers with a healthy margin and proven conversion, not “everything equally.”

Subscriptions, packages and promoted listings

Beyond the costs charged per transaction, Allegro offers options that increase visibility and account features:

• Promoting an offer — roughly about 19.90 zł for 10 days in the standard variant; there are also flexible variants billed daily (on the order of 2.90–3.90 zł per day), and promotion on the department page costs about 29.90 zł for 10 days.
• Packages and subscriptions — Allegro provides paid packages for businesses whose cost depends on the scale of operations and the range of features. For large sellers, the monthly subscription can run into the hundreds, and in the top variants even into the thousands of złoty — so before choosing, calculate whether the extra features will genuinely pay off in turnover.

Promoted listings and packages are “optional” costs, but in practice they’re hard to skip when you’re fighting for visibility. Treat them as a marketing investment and account for them per sale, not as a fixed, unquestioned expense.

Example: let’s calculate the real net margin step by step

Let’s take a typical situation: you sell a product for 149 zł in the Smart! program (the buyer gets free delivery to a parcel locker), in a category with a commission of about 8% net. The order falls within the 100–149.99 zł threshold, so the shipping surcharge is about 6.19 zł. Let’s assume part of the sales comes from advertising and a promoted listing — let’s account for their cost “per unit.”

The result: out of the 149 zł price, you’re left with about 49.65 zł, i.e., roughly 33% — and that’s still before income tax and any VAT settlement. If you sold the same product with paid delivery of 12 zł outside Smart!, the commission would be charged on 161 zł (149 + 12), which would raise its cost by about 1.18 zł — precisely the shipping-commission trap mentioned earlier.

A note on VAT: for simplicity, the example uses gross amounts. If you’re an active VAT payer, calculate the margin from net amounts and deduct the Allegro commission (which you pay with VAT) as a cost — the real margin picture may differ.

The key takeaway: the commission alone (14.66 zł) is less than half of all the fees paid to Allegro. Once delivery, advertising and the promoted listing are added, the platform takes about 27 zł from this transaction, i.e., nearly 18% of the price. That’s why you have to calculate your margin from the full cost, not from the commission percentage alone.

Hidden costs that are easy to forget

The table above is a picture of an “ideal” transaction. In real business, there are additional items that spoil the average margin:

• Consumer returns — the buyer usually has 14 days to withdraw from the contract. Returned goods mean not only a lost sale, but also the cost of return logistics and the risk that the product comes back not in full-value condition.
• Complaints and disputes — handling them, any discounts or free re-shipping genuinely lower the margin across the whole batch.
• Commission adjustment — when an order is returned the commission is usually adjusted, but it’s worth checking whether it actually came back to your account.
• Cost of liquidity — funds are sometimes settled with a delay; at high turnover, frozen capital is a real cost, even if invisible in the price list.

How not to lose margin — practical tips

1. Calculate your margin from the full cost, not from the commission percentage. Build a simple calculator (even in a spreadsheet) that accounts for the commission with VAT, the Smart! surcharge, the averaged advertising cost and the cost of goods.
2. Choose your category deliberately. The same product can be allowed in several categories with different commission rates. Check whether you’re paying more than you have to — and whether you’re covered by a maximum-commission cap.
3. Don’t artificially “split” the price into shipping. Since the commission is charged on the shipping cost too, playing games with a low product price and expensive shipping usually makes no sense — you’ll pay commission on the whole thing anyway.
4. Make use of the new 49.90 zł threshold. Encourage combining products in a single order (bundles, complementary products) — buyers are more willing to reach free delivery, and you increase the cart value.
5. Watch your ACoS in Allegro Ads. Turn off campaigns that eat your margin; concentrate your budget on the offers with the best conversion and real profit after all the fees.
6. Watch your stock levels. Overselling the same goods across several channels ends in cancellations and penalties — and those hit your account and margin harder than the commission does. More in the guide on how to avoid overselling.
7. Diversify your channels. If your category has a high commission on Allegro, check whether part of your assortment would sell more profitably elsewhere — you’ll find a comparison in the article Allegro or Empik — where to sell.

It’s easiest to keep all these fees under control when you have them in one place — orders, stock and costs from various channels gathered together. That approach, integrating among others selling on Allegro with your other channels, is what we’re building in Nimo (launch planned for autumn 2026) — but regardless of the tool, the principle stays the same: know every cost item before you set your price.

Frequently asked questions

How much is the sales commission on Allegro in 2026?

Roughly from about 1% to 17% net of the transaction value, depending on the category. On top of the commission comes 23% VAT. In 2026 Allegro didn’t raise the rates themselves, but as of March 2 it introduced maximum commission amounts in selected categories. Check the exact percentage for your product in Allegro’s price list.

Is the commission charged on the shipping cost?

Yes. The commission is calculated on the entire transaction value, including the amount the buyer paid for shipping. If you add paid delivery, you’ll pay commission on it too — so it’s worth factoring in as early as the pricing stage.

What changed in Allegro Smart! from March 2, 2026?

The free-delivery threshold for the buyer was unified to 49.90 zł with a single seller, and the seller’s shipping surcharge began to be charged by order value rather than weight. Approximate surcharges to a parcel locker in Allegro Delivery are about 0.99–7.99 zł depending on the value threshold.

What is the minimum cost of Allegro Ads advertising?

In the CPC model, the minimum cost per click starts roughly from about 0.30 zł (more in some categories), and the minimum daily budget is about 3 zł for ads within Allegro and about 15–20 zł with an external network. As of February 16, 2026, the minimum rates in the results list went up.

How do you calculate the real margin after all the fees?

From the sale price subtract: the cost of goods, the commission (with VAT), the Smart! shipping surcharge, the averaged cost of advertising and promoted listings, and packaging. Only the result is your gross margin — and tax still comes off that. In our example, out of the 149 zł price about 49.65 zł was left, i.e., roughly 33%.